About Erica Laurell
Erica Laurell was born in Stockholm, moved to Paris to study fashion at the distinguished Studio Bercot. During her second year of education she specialized in her great passion for knitting and crocheting. After working with designer brands in Paris and Stockholm, and even as a purchasing assistant at H&M, Erica Laurell decided to start her own brand during 2005. Erica Laurell belongs today at the top of young promising designers in Sweden. Erica launches her own organic yarn in 2009.
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